Is it possible to advertise on Rightmove for free ?
Many seeking to sell their homes online, want to advertise on Rightmove. Rightmove is the biggest property websites in the UK. Understandable as more than 90% of all UK estate agents list on Rightmove.
It appears that sadly individuals selling their homes directly cannot list their property on Rightmove without an estate agent.
This is due to Rightmove’s advertising policy. All properties advertised on their site should comply with the “Property Misdescription Act of 1991”. This Act was designed to protect the public from estate agents that stretched the truth about a property. It was devised to provide protection to the general public making it illegal to make false or misleading statements.
So are there any other ways that an estate agent can offer access through there registration with Rightmove? Any way to supervise the statements made and thereby approve the submissions for a minimal cost?
It’s worth noting there used to be a few estate agents that did comply with the act. For a small fee they enabled you to advertise on Rightmove.
Well I thought so, until I contacted The Little House Company online estate agency
In the past, they were are able to list your property on Rightmove for a small fee, until Rightmove decided to block the idea.
I decided to contact The Little House Company to find out what had changed since they couldn’t now directly advertise on Rightmove.
Nick Marr founder of The Little House Company told us, “We offer an online estate agents service that does not include listing on Rightmove anymore. We were working with a number of agents but Rightmove sent us a legal notice asking us to stop. They felt we were amounting to reselling their service. We now simply recommend or refer our clients to this panel if they want a Rightmove listing”.
Nick continues, “We offer a full online agents service apart from Rightmove. Despite us being registered estate agency in the eyes of the law and the fact we produce compliant listings Rightmove are uncomfortable with us on their website as we promote private sales. They receive complaints from estate agents and we will never be on that website whilst we offer consumer choice with our services”.
“One of my main competitors www.mypropertyforsale.com has given up private listings so that he can have his properties on Rightmove. If we did the same it would be yet another private sale business squeezed out of the industry”.
Will you be able to advertise on Rightmove in the future for free?
Maybe we will see things change in 2012. But currently Nick Marr told us “We contributed to an OFT report last year which concluded: The OFT’s study into home buying and selling FEB 2010 found that the housing market remains dominated by traditional estate agents with weak competition between them on price. As property prices rise during housing booms, so too do estate agents’ fees. Overall satisfaction with estate agents, however, has improved in recent years, according to research conducted as part of the study. Where there are problems with transactions, consumers generally do not think the estate agent was at fault. The OFT believes that innovation in this sector, in particular through online services, could have a dramatic impact on the cost of buying and selling a home”.
So there we have the reasons why you can’t advertise directly on Rightmove, but there does seem to be some good alternatives to consider.
We will review some of these alternatives over the coming weeks. What do you think? Should you be able to directly advertise on Rightmove web site?